Marketing Milestones at HP

The culture of innovation at Hewlett-Packard reaches well beyond its development of cutting-edge computer technology. In fact, Hewlett-Packard has a long history of innovative marketing strategies that have delivered effective brand messaging to consumers while promoting the company’s incredible line of products. As Hewlett-Packard built its reputation on technological breakthroughs, the brand leveraged these advancements in eye-catching advertisements. And throughout, the iconic HP logo has graced its calculators and computers, as well as the pages of magazines and newspapers to illustrate the creative thinking going on within the business.