Even as opportunities in Silicon Valley dramatically grew throughout the twentieth century, Hewlett-Packard’s values and culture enticed many people to spend their entire careers with the company. Thi ...

In 1946, with the company’s instrument and measurement business growing by the day, the Hewlett-Packard logo was simplified to create something legible and easy to engrave. Its basic elements remained ...

Shortly after introducing its first computer, Hewlett-Packard redesigned its logo for the first time in more than 20 years. The iconic lowercase initials within a circle remained, but the legs of the ...

The Hewlett-Packard logo’s blue and white color scheme was first introduced in 1979 as part of a logo redesign. The color scheme would continue to be a part of the company’s brand from that point forw ...

Twenty years after it was first trademarked, Hewlett-Packard was still using its original logo. The milestone was commemorated by this pin.

Hewlett-Packard’s first logo, introduced in 1941 and trademarked in 1942, was the beginning of a company icon. The logo would be modified many times in the ensuing years, but the lower-case italic “hp ...

In 2000, the company logo returned to using the “hp” initials without spelling out the company name. The word “invent” evoked Hewlett-Packard’s history as a company of inventors, its ability to reinve ...

Since the Hewlett-Packard logo introduced in 1967 could be too big for some products, the company developed a modified logo to adorn some devices. The rectangle encasing the iconic lowercase italic “h ...

Packaging for early products emphasized the trusted Hewlett-Packard name, but didn’t feature many visual adornments.

Hewlett-Packard technology could also allow for cool embossments — like the company logo.