Modified HP Logo: A Pocket-Sized Logo

A photo of the HP 22 calculator featuring the small logo on the bottom left of the device. Enlarge
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Date: 1968

Since the Hewlett-Packard logo introduced in 1967 could be too big for some products, the company developed a modified logo to adorn some devices. The rectangle encasing the iconic lowercase italic “hp” would stand out in even the smallest spaces, such as the bottom of a pocket calculator.

Tags: 1960s • 1968 • Calculator • Logo

( C ) HPCA

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