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  • A Signature Color Scheme

A Signature Color Scheme

Exterior of an HP office in China featuring the Hewlett-Packard logo in blue and white. Enlarge
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Date: 1979

The Hewlett-Packard logo’s blue and white color scheme was first introduced in 1979 as part of a logo redesign. The color scheme would continue to be a part of the company’s brand from that point forward.

Tags: 1970s • 1979 • design • Logo

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