Hewlett-Packard Advertising Archives

Share this piece of history

Since 1939, Hewlett-Packard’s advertising evolved along with the company itself, adapting to communicate the value of the Hewlett-Packard’s offerings amid changing times and changing market segments. Those advertisements now provide their own record of the company’s growth and innovation.

A print ad for the HP 3950 featuring a man tangled in tape..
Music to Their Ears: HP 3950
Advertisement for the HP 200B oscillator.
A Fantastic First Ad: HP’s First Magazine Ad
An ad for the HP 9100A including some of the first uses of the phrase desk-top computer and personal computer.
Calculating Change: 1960s HP 9100A Ads
Disney’s Mission: SPACE Built with HP Tech
An ad for the HP 35 featuring the device held in one hand with text emphasizing its portability, power and reasonable price.
HP 35: Marketed to the Consumer
Ad for the HP 400A voltmeter from 1946.
Measured for Success: HP 400A Ad
A print ad for the HP 95LX., the palmtop PC.
The HP 95LX: A Pocket-Sized Office
A print ad for HP Microwave Equipment.
Power Up: HP’s Microwave Technology Ad
The Printable Expressions kit for creating personalized greeting cards.
A Personal Greeting: Printable Expressions
A print ad for the HP-21 calculator.
The HP 21: Uncompromising Innovation
A print ad for the HP-65, a fully programmable pocket calculator.
Trial of the Century: The HP 65
Advertisement for the HP 400AC voltmeter from 1948.
A Revolution: HP 400AC Voltmeter
An ad for the HP 28C highlighting its innovations with the tagline Hewlett-Packard re-invents the calculator.
HP 28C Calculator Magazine Ad
A brochure for the HP-19C and HP-29C.
Memory Well-Served: The HP 19C and HP 29C
A print ad featuring HP's business (HP 37E and HP 38E) and scientific (HP 31E, HP 32E and HP 33E) calculators.
A Serious Offering: HP Series E Calculators
A print ad for the HP 41 pointing out how the calculator will be used on television, specifically on ABC.
Right-On Results: The HP 41
A print ad showing a graph that illustrates how HP RISC technology enables their products to cost less than competitors.
RISC-Y Business: HP RISC Technology
A print ad for the HP NewWave dated 1991.
A NewWave of Technology