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HP’s Marketing & PR Get Sophisticated
By the 1960s, Hewlett-Packard’s marketing and public relations operations were centralizing and growing more sophisticated, with more standardized branding and messaging in advertising across product ...
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Measured for Success: HP 400A Ad
Hewlett-Packard voltmeters would become one of the longstanding, reliable products offered by the company in the postwar period. The 400A model was engineered for “dependability and uniformity of accu ...
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Memory Well-Served: The HP 19C and HP 29C
The HP 19C and HP 29C calculators were equipped with Continuous Memory capability, so programs were saved until the user cleared or overwrote them. This meant users could “program frequently-needed ca ...
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Music to Their Ears: HP 3950
Hewlett-Packard promised that the 3950 Instrumentation Recorder would “take the jitter out of your tape path and all the hassle out of tape recording.” Marketed based on its ease of use, this piece of ...
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Power Up: HP’s Microwave Technology Ad
Hewlett-Packard first became involved with microwave technology during World War II. In the two decades after the war, the company would be the world’s leading producer of microwave signal generators. ...
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READY FOR ITS CLOSEUP
The HP 9100A, the world’s first commercially available programmable desktop calculator and the first commercial scientific calculator, was one of the most important inventions in Hewlett-Packard’s his ...
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Right-On Results: The HP 41
With its alphanumeric LCD screen and programming ease, the HP 41 was the right tool for all kinds of jobs. An ad for this calculator noted that “even people who know computers find it hard to believe ...
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RISC-Y Business: HP RISC Technology
Computer systems of the 1980s were pricey investments. But Hewlett-Packard’s implementation of reduced instruction set computing (RISC) technology changed the math for enterprise computing. It brought ...
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The HP 21: Uncompromising Innovation
Building on the success of the HP 35 product line, the company introduced a new, more advanced generation of pocket calculators in 1975. One Hewlett-Packard publication noted that the HP 21 would be a ...
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The HP 95LX: A Pocket-Sized Office
Working on the go was never made easier thanks to the HP 95LX. The palmtop PC was small enough to transport easily, yet packed with useful features such as Lotus 1-2-3, Phone Book, Appointment Book, M ...