Road Shows were an innovation from Norm Neely, who handled Hewlett-Packard’s sales from 1939–1972. They would later evolve into mobile demonstration labs.

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Norm Neely (seated at the head of the conference table) created Hewlett-Packard’s first sales operation and ran sales in the American West and Southwest from 1939–1972. At first, Neely Enterprises ope ...

The Neely Mobile Lab was a custom-fitted bus that gave prospective customers hands-on experience with Hewlett-Packard products. It grew out of Neely Enterprises’ traveling road show product demonstrat ...

There was a reason Norm Neely’s firm was so effective in distributing Hewlett-Packard products; he and his people knew how to keep themselves in customers’ thoughts using innovative marketing such as ...