The Hewlett-Packard Journal Name Bank
Hewlett-Packard launched the Hewlett-Packard Journal in September 1949. The Journal was a technical publication focused on the company’s R&D breakthroughs and new product information. It provided a valuable scholarly service in spreading engineering knowledge, helped to promote Hewlett-Packard products and gave Hewlett-Packard’s sales forces access to a list of subscribers who were all prospective customers. The Journal came so early it predated the mainframe revolution, so its 85,000 subscribers were managed via a “name bank” card catalog until at least the 1960s.
( C ) HPCA