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The Hewlett-Packard Journal Name Bank

Three women working the name bank card catalog. Enlarge
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Date: ca. 1959 

Hewlett-Packard launched the Hewlett-Packard Journal in September 1949. The Journal was a technical publication focused on the company’s R&D breakthroughs and new product information. It provided a valuable scholarly service in spreading engineering knowledge, helped to promote Hewlett-Packard products and gave Hewlett-Packard’s sales forces access to a list of subscribers who were all prospective customers. The Journal came so early it predated the mainframe revolution, so its 85,000 subscribers were managed via a “name bank” card catalog until at least the 1960s.

Tags: 1950s • 1959 • Hewlett-Packard Journal • HP Way

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